Arry Yu
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Arry Yu

I love @LuggageDonkey | Mom of 3 | Operator | Writer | EIR & #Startups | U.S. Blockchain Coalition | @Cornell | Speak Truth

milestone9 demo day 5/16/2014

5/22/2014

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About a week ago, I checked out the #9MileLabs graduation day for their Cohort II at the Four Seasons Hotel in downtown Seattle.  9Mile Labs is a B2B (Business to Business) focused accelerator in the Seattle area.  Since I recently experienced the birth of a startup from the Startup Weekend experience for Seattle ReDesign on March 23, 2014, I got to attend the #9MileLabs Milestone9 event from the perspective of a founder.  I took some notes along the way, so thought I'd share what my takeaways were.
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Rebecca Lovell, @LovelLetters, spoke in the beginning of the evening.  The photo I took is fuzzy, unfortunately.  Rebecca represents and supports the Seattle Startup Community by connecting startups to resources on behalf of the City of Seattle.  Our startup, GiftStarter, has been meeting up with her on a bi-weekly basis as a mentor and we love her energy, her suggestions, and willingness to help connect us to others in the Seattle community.  We're very lucky to have her in Seattle, and we're lucky to be in Seattle.  

GhostTruck

WOW.  Their presentation was KICKASS, beautiful, energetic, ... just awesome.  The presentation covered everything - what, who, how, when, pricing, competition, market sizing, roadmap, business model, next steps...  They are about helping their customer go from "searching for customers" to "shopping for customers".  Rideshare for those bulky items - yes, I get it!  Note to self, energy that accelerates to the end creates an awesome presentation experience. B2B2C

GreenKrate

Something about delivering household items and groceries to customers faster, saving time.  Kivin, the CEO covered the what, how, the market, the value prop, the business model, the milestones...  he was trying to sell the promise of more time for family, exercising instead of having to deal with painful retail shopping...  Note to self, presentation must carry an overarching story arc.  B2B2C

EngineRoom360

Mogens and Ramesh were in our @SWNext program (pre-accelerator) together with us for 5 weeks, so we were very excited to see our Next cohort members on stage.  Super awesome humans they are.  Their presentation covered the problem and pain, how it works, the roadmap, market, competition, and the business model.  Data driven marketing analytics platform play focused on enabling the SMB online retailer - and one of the only pure B2B startups that we saw the entire evening.

Connect Consignment

Brent brought a more wholesome feel to the B2B night in his presentation talking about his experience with his wife's consignment store.  Used the what, how, market, value prop, GTM story to sell the ability to sell anything, to anyone, anywhere SaaS business.  Again, B2B2C.

Angles Media

B2B analytics platform technology play.  Not much of a B2C story and so, difficult to get that excited about or write much about.  Analytics that help optimize content to drive sales conversions using CRM, analysis, and marketing.  Note to self, the lack of a B2C or a human story really hurts the presentation experience for the audience.  It's really hard to really "get" what something is unless you can tie some sort of story or emotion to it.  

Congrats to Cohort II of 9Mile Labs!

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Pawzii

I now proudly wear their sticker on my notebook that I carry with me everywhere.  The presentation started off as a pet licensing business for stray pets...  I was uncomfortable and confused with how could this be a B2B business?...  then the CEO (Alec Matias) went into the meat of the story - the revenue growth, real customers, market sizing, the roadmap ...  getting to a place where they own the data on the pet owners themselves.  That's when he had me.  Note to self, don't jump to conclusions too quickly. B2B2C

ThemeDragon

Women in technology --- the two founders are women, and Lindsey Nelson presented.  I was excited to see her on stage, representing women and technology in B2B up there.  A marketing analytics program focused on helping the SMB create more effective videos.  The presentation had a strong marketing flavor to it - she talked about the value prop, the market... introduced "Amy", their user persona.  She reiterated the value prop, talked about the business model, in a way, teaching the audience about her business at the same time.  B2B with a B2C story.

3D Product Imaging

CEO Derek came on stage with a laser show and dance music buggy wuggy'in it on stage.  Hilarious.  So much energy.  Covered the usual TAM, market, roadmap, solution, GTM strategy, business model, ...  They provide the 3rd dimension, 3D imaging of products for retailers.  I went and spoke to them afterwards, their target customer is actually the brands themselves, not the retailer.  I liked their flare --- whole team was in sparkle futuristic white jackets.  Huge team.  B2B with a B2C story.

Cloud Admin

Alfredo is the CEO and for some reason, I really felt myself pulled in and rooting for his presentation.  The presentation brought you as the listener to a place that was higher and bigger than Seattle or a country.  It was about enabling a whole continent and region of people in Latin America.  He's focused on helping the Mexico & Latin American SMB, and did a great job of telling that B2C story for his B2B business.
Really awesome experience to attend the Milestone 9 demo day for 9Mile Labs.  I was very surprised to hear so many B2B's with that human/customer story threaded through their presentations and businesses.  Some common themes running through with mission driven companies trying to better, help, support to make the world a better place.  Similarities around analytics and data driven solutions.  Subscriptions rules the business models.  Many of them already had acquired customers during the program.  Every single one of the founders in the program talked about the 9Mile Labs program positively - the mentoring, the leadership coaching, and the commitment of the 9Mile Labs program partners and mentors to helping the founders grow great companies.

Inspired,
Arry
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first surgery experience

5/20/2014

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I had my first surgery experience yesterday morning (yes, lucky, had never been in surgery before)... 730AM.  Bright and early my husband took me to the hospital at around 530/6AM.  Monday.  It was a long day.

You know... it was nothing at all like what I imagined it to be (this, from books, watching television and movies, ....).  Actually, what I experienced is completely missing from the "knowledge" of what it's like to have surgery from the media.  When you suspend disbelief and watch a television show...  the subject (person in the show) about to have surgery gets wheeled in (in a wheelchair) or is on a table getting wheeled into the operating room.  As you enter the operating room, the view is dark or maybe focused on the table with a bright light shining over it - as a viewer in these scenarios all you see is the table...  that's where we are heading.  THEN, the subject looks up to bright lights and a doctor wearing a mask and a hair cap who starts counting down as the subject gets drowsy....  "10-9-8-7....".   Lights out.  A flurry of activity goes on in the operating room and then voila ...  the subject is in the recovery room surrounded by flowers and loved ones.
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While I can't share the photos of the actual operating room or experience with you...  and while quite unflattering... you can see the before and after photos of the early morning fun we had yesterday.  

Here's the actual experience.  You get stuck with the IV needle so they start the fluids and such on you.  (BTW Painful afterwards - my hand is blue and purple on the top of my left hand where the IV needle was (currently massaging it to health again).  I was shivering in my hospital gown, so they covered me head to toe in heated blankets while I waited.  ....  Now for the entering the surgery room experience.  When your viewing experience is controlled while watching television for instance, your field of vision is pretty focused on the ominous operating table.  When you're conscious and entering the operating room as I was yesterday, your eyes are going everywhere.  I'm scared and nervous.  Teeth chattering.  My eyes, big, looked forward and I see the operating table.  It's actually a funny shaped table sort of like a stainless steel cross with towels and gauze all over it - a place where I lay, and extensions for where my arms will go. Okay, that's where I'm going... creepy. The room is actually bright... well lit, not what I expected for some reason.  I look right, there's a stainless steel table with gadgets on it... Oh gosh... oh gosh, looks scary.  Yikes...  I recognize the Anesthesia doctor there.  To my left, a wall of stainless steel sinks and counter-tops with random things I don't recognize.  I recognize the doctor and the nurse.  ...  They instruct me to get on the table.  I climb on to the table while awkwardly trying to manage the damn IV line that's hindering my movement.  My arms get placed out on the stainless steel extensions - it's cold.  They cover me with more heated blankets.  The Anesthesia doctor comes over to me and asks, how are you feeling?  I'm cold...  Doctor, I feel so loopy .... spinning..  The Anesthesia doctor responds, "hmm it should not be affecting you that quickly, let me adjust...  " 

Then ... [BLANK]  I have no idea what happens next.

I wake up and regain conscious memory with my darling husband touching my face... and a nurse asking me what juice I wanted.  Apple juice... ...  blacked out again.  Woke up...  the nurse pulls the IV needle out of my hand finally.  ...  

That's it.  In TV/movies you get everything that the subject/patient doesn't experience/see/remember.  In real life, you get everything else - and it's WAY more dramatic.  My hand is still sore from the IV experience.  My throat is sore from the intubation experience (breathing tubes).  I slept most of the day/night yesterday.  I sit here with heating pads, seaweed soup (courtesy of my mother in law), and my darling Shiba, Mochi by my side.

Thanks for letting me share that.  Hopefully you found it semi-interesting/amusing.  Shared my thoughts on this with my husband last night and he seemed like he really enjoyed the story.  Hopefully a rare story and I won't have to visit the surgery experience too often in life....
--Arry
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mantra of success

5/18/2014

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I met with one of my mentors recently, Tyler - he's got an interesting story/background and is one of my people I consider to be on "Team Arry".  (I met him almost a decade ago as he helped me purchase my first condo.  I had two sprained ankles at the time of the closing and he literally carried me to that signing.)  I really enjoy his perspective - especially when it comes to the matters of life (meaning the intersection of all things that make up life: relationships, personal, business, career, and people). 

Well, as you know - lots of life's opportunities are happening at the same time for us recently: 1) GiftStarter, 2) my patent for my Arry Table is official, 3) career, 4) working on growing our family, 5) "other" - let's call it stealth right now.  I gave Tyler an update of all that was going on, and he stops me and says "what's the worst case scenario if you fail at everything?"...  that should not be the question at the top of your mind he says, the question should really be (if you can handle it, which you can):

"what if I succeed?"...

I found it super helpful.  Stopped me then and there and got me to work on reframing my perspective, my point of view.

Thought I'd share - hope it helps you.
(Thank you, Tyler!)
Arry
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giftstarter!!!

5/4/2014

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Quick update from me.  Happy May!

Hola (since we're at Cinqo de Mayo)!  It's been a little over a month since our little startup was born and we are loving it.  My other co-founder is Stuart (@StuartAxelOwen) - an endearing smart fashion loving engineer.  We haven't been around that long and we are not just about the product or solution, but about creating a company with meaning and mission.  We went to Kyle Kesterson (@kylekesterson) talk on startups and culture and it's been foundational in helping us refine our culture and teaming.  We're in the pre-accelerator program called SWNext right now - loving the mentors (like Shauna Casey, Dave Parker, Joanna Lord, Kyle Kesterson, ...).  We've applied early decision to the accelerator program, TechStars (cross your fingers and toes and send good vibes for us into the universe). 

Anyways, I am nearing or at a point where obviously I'm going to have to make some clear decisions to focus.  I love my current company (Logic20/20).  I love my furniture design opportunity having had my patent officially come through on March 23, 2014 (www.arrytable.com).  I love this startup called GiftStarter (we are potentially going to give the company a new name shortly - stay tuned).  I love my marriage and family.  Pray for me to find the right path and focus, to make the best choices.

And please sign up on www.giftstarter.co to get our email updates as we progress on our startup journey.  I'll be sending out the email updates and would love your support.

Hugs,
Arry
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